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Latest Blog Posts

Press: Shout Magazine - Summers Here - 23/07/2014
Posted on 24th July 2014

Press: Now Magazine - One Click Wonder - 14/06/2014
Posted on 9th July 2014

Wimbledon Whites Blog Post - 04/07/14
Posted on 4th July 2014

Wimbledon Whites

The tennis season is in full swing and along with it comes a parade of lovely ladies in wonderful whites. Get a look that is fresh and clean both on the court and off, by joining in the Wimbledon women’s dress code and dress like a champion.

Inspired by players from the past and present, this is a timeless look worn best in the sun but how times have changed from this…

Press: Now Magazine - Lydia Bright - 09/06/2014
Posted on 3rd July 2014

Perfect Pretty Playsuits
Posted on 24th June 2014

Pretty Perfect Playsuits


The summer is here so polish those pins and get ready to show the world some skin in one of So in Fashion’s signature playsuits.

This season has seen an influx of stylish one piece’s, which have started by gracing the catwalks of many of the world’s top designers. 




Take note from So in Fashion’s favourite celeb spots all sporting the humble playsuit, making it one of this seasons hottest looks.

Festival Survival Guide - 23/06/14
Posted on 23rd June 2014

Festival Survival Guide

Festival season is upon us, which means its time to polish off your wellies, dust off your denim shorts, slide on your favourite sunglasses and get yourself ready for a summer of love. Stick with So in Fashion for an inspirational guide to help you survive in style!


Festival Favourites
Posted on 22nd June 2014

Festival Favourites.

With festival season will underway, So in Fashions stylists are bringing you a selection of this seasons hottest festival looks and how to make sure you will be looking fabulous throughout the whole festival season!

With Glastonbury just days away, here is a little festival wardrobe inspiration to get you warmed up…

Press: Shout Magazine - 25/06/2014
Posted on 10th June 2014