Latest Blog Posts

EXACT MATCH... Millie Mackintosh

EXACT MATCH... Millie Mackintosh

Part of Chelsea’s ‘fash pack’ Millie Mackintosh opts for So in Fashions Ali Necklace as featured on her blog: Style Diary.

Keep Within The Lines

Keep within the Lines

Make sure that you are on the straight and narrow this summer and add a stripe to your wardrobe!

Whether you opt for straight or curved, horizontal or vertical, wide or narrow it really doesn’t matter… This trend was spotted on many of SS13’s catwalks and is there any wonder? The stripe has been around for many many years and is most certainly a style classic thats apparently here to stay.

Dungaree Designs

Dungaree Designs

Dungarees are a cool way to make a style statement this summer!

The dungaree may have been around now for many a year, originating from the 1700’s where they were predominantly worn as work-wear. Dungarees also often cue the thoughts of childhood fashion faux pars, however you must revert your initial thoughts away from your brightly coloured childhood dungarees and historic rugged work attire as things have moved on… This season you need to be thinking effortless, classic, cool and understated designs to keep you working this trend.

Make a Statement.

Make a Statement.

Accessories are big news for SS13, so why not pick your perfect piece from So in Fashions latest collection of jewelled statement pieces…

If you weren’t already aware, jewellery is one of the easiest and cheapest ways to update your wardrobe and favourite looks. By simply adding a bright necklace or oversized bangle to an outfit, you will see your look transformed within an instance!

Lace it Up

Lace it Up

It’s a trend hot for spring/summer, so be sure to get your hands on some So in Fashion lace this season!

Lace is a timeless and classic trend that has continued to visit the seasonal catwalks of London, Paris and New York, whether its summer or winter wearing lace you will be onto a winner. However spotted in 2013, more than ever, lace has been the choice of fabrics for designers and thankfully the high street have managed to recreate many of the hottest lace looks for all you fashionistas.

Go Shorty!

Go Shorty!

Cue, Coachella! This Californian Festival is the intangible nod that unofficially unleashes summer style and festival fashion, something that we have all longed for after winter…

EXACT MATCH... Georgia May Foote

EXACT MATCH... Georgia May Foote. 

Hot off the cobbles and one of our favourite soap stars, Georgia May Foote, was spotted wearing So in Fashions very own Bijou Dress. 

Last week Georgia attended a star-studded fashion show, and putting her best fashion foot forward she decided that her very fashionable ensemble would be from So in Fashion!

Go to Print

Go to Print!

Make a style statement this summer by picking a print! It is a fail safe way to make a fashion declaration and So in Fashion are going to show you just how to wear it! This seasons trends have delivered an eclectic mix of print options, so if you wish to stay safe with a snake print or release your alter ego by going for a comic book inspired print you will be onto a fashion winner!