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The Holiday Hotlist

The Holiday Hotlist

Thankfully summertime has arrived and we are pleased to showcase our Holiday Hotlist; a run down of So in Fashions latest arrivals which make for perfect summer holiday must haves!

The Aztec's

The Aztec's...

Hot for SS13 – Aztecs!

Think rich prints, geometric shapes and bold colour ways, be sure to make a statement this season by choosing an Aztec design.

Inspired by southern America heritage fashion, these prints have been recreated on the highstreet for SS13 and are incredibly easy to adopt as your next big fashion statement!

Catwalk designers such as Isabel Marant have adopted this key SS trend into their collections. As seen below, oversized slub knits in primary colours were used to create a distinctive Aztec feel.

Pale and Interesting

Pale and Interesting...

This season we are having a white out! Keep your look pale and interesting and you will be onto a fashion winner. Spotted on the catwalks of London, Paris and New York the colour palettes were drained and the paler the look the better.

This is a clean-cut trend and can be easily adopted by anybody – whether you have a dark or light skin tone, be sure to go light this season.

Hot SS13 designer looks include Christopher Kane, Alexander Wang and Victoria Beckham.

Festival Ready!

Festival Ready!

So its that time of year again… festival season! Here at So in Fashion we are giving you a run down of the latest festival looks showing all of our readers just how to dress to impress at this summers hottest festival events!

EXACT MATCH... Millie Mackintosh

EXACT MATCH... Millie Mackintosh

Part of Chelsea’s ‘fash pack’ Millie Mackintosh opts for So in Fashions Ali Necklace as featured on her blog: Style Diary.

Keep Within The Lines

Keep within the Lines

Make sure that you are on the straight and narrow this summer and add a stripe to your wardrobe!

Whether you opt for straight or curved, horizontal or vertical, wide or narrow it really doesn’t matter… This trend was spotted on many of SS13’s catwalks and is there any wonder? The stripe has been around for many many years and is most certainly a style classic thats apparently here to stay.

Dungaree Designs

Dungaree Designs

Dungarees are a cool way to make a style statement this summer!

The dungaree may have been around now for many a year, originating from the 1700’s where they were predominantly worn as work-wear. Dungarees also often cue the thoughts of childhood fashion faux pars, however you must revert your initial thoughts away from your brightly coloured childhood dungarees and historic rugged work attire as things have moved on… This season you need to be thinking effortless, classic, cool and understated designs to keep you working this trend.

Make a Statement.

Make a Statement.

Accessories are big news for SS13, so why not pick your perfect piece from So in Fashions latest collection of jewelled statement pieces…

If you weren’t already aware, jewellery is one of the easiest and cheapest ways to update your wardrobe and favourite looks. By simply adding a bright necklace or oversized bangle to an outfit, you will see your look transformed within an instance!