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Latest Blog Posts

Trending: Coachella
Posted on 20th April 2014

Trending: Coachella

Festival season has begun! This week So in Fashion bring you the latest and hottest looks from this years Coachella festival.

Coachella is the annual, two weekend, California music festival that ‘unofficially’ kicks off festival season. With regular attendees including Alessandra Ambrosio, Millie Mackintosh and Paris Hilton, Coachella is a notoriously fashionable affair, here are this years hottest looks…

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Braidspiration
Posted on 13th April 2014

Braidspiration

With this years festival season getting underway, and Coachella beginning this weekend. So in Fashion bring you some hairspiration with braids being our choice of style. From fishtails to French here is our hot picks…

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Specs Appeal.
Posted on 10th April 2014

Specs Appeal

Save on the squinting, its that time of year to dig out your favourite sunnies (or invest in some new season essentials). So forth, here is how not to make a spectacle of oneself as So in Fashions insiders give some top tips on how to choose the perfect pair to best suit you, and just as importantly- how best establish the ultimate ‘specs appeal’!

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‘Totes Got to Have That!’
Posted on 27th March 2014

‘Totes Got to Have That!’ 

The must have fashion accessory of the season is most definitely So in Fashions Mini Tote Bag!

This designer inspired bag has been spotted on the arms of many a celeb and in the hands of numerous fashion influencers.  

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Having a Moment... Kendall Jenner
Posted on 19th March 2014

Having a Moment... Kendall Jenner

Right now we’re loving Keeping up with the Kardashians star and newbie runway model, Kendall Jenner!

Kendall Jenner is unarguably one of the most talked about models on the block of this seasons shows.

AW14 runway shows that welcomed Kendall into the show spaces included Marc Jacobs, Givency and Chanel and we believe that Kendall felt happy and care free schmoozing alongside her pro-model pals Cara Delevingne and Jordan Dunn – to name a few! 

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Power to Flowers!
Posted on 9th March 2014

Power to Flowers!

A summertime favourite that when it makes it annual return, you know spring is just around the corner. This season we have seen classic monochrome prints, zingy neon brights and cool pastel prints. So whether you choose to add a pop of colour to your outfit or keep tones muted, whatever your preference there will be a floral for you!

Looking at SS14 catwalks, the floral trend took a rather artistic approach for the new season; Mary Katrantzou opted for a classically delicate and feminine floral designs with highly detailed and intricate embellished finishes.

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Monochrome Makeout
Posted on 11th February 2014

Monochrome Makeout

One of this seasons hottest colour combinations, is certainly no stranger to the fashion charts as this savvy colour combo hits runway for yet another season! 

This classic and contemporary, black and white combo, makes for a hot on trend pairing perfect for your SS14 wardrobe. With numerous runway designers including this key colour combination into their collections and celebrities fast taking on the trend; So in Fashions stylists will show you how you can make the trend your own! 

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Something old, something new, something borrowed, something…
Posted on 27th January 2014

Something old, something new, something borrowed, something…

Ice, ice baby! January blues really are a thing of the past when the buyers at So in Fashion have been super busy bringing new season goodies to your screens!

Here at So in Fashion our in-house stylists have selected their ‘ice cool’ top picks for you to bring in the new season in style.

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