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Get your Blue Jeans On....

Posted on 28th August 2012
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Denim A/W 2012



While the record-breaking high temperatures in Europe have no doubt made this breezy style work well now, there's no reason the look can't be worn straight through Winter with the addition of some key styling pieces. An indispensable element of any wardrobe, the new blue jean is all about silhouette and detailing. Whether you prefer Balmain's charming chintz, Balenciaga's high-waist, cropped trousers, or Charlotte Ronson's throwback to the classic overall, our denim guide covers the cuts you want, in a fit for every figure—and taste. How does denim look this Autumn/Winter? Do we want our jeans long, short, ripped or tidy? From the coloured to the cowgirl, here's a run-down of the upcoming denim trends for fall 2012 and beyond.






Ripped Denim: 




The irony of ripped denim is that it takes care to engineer something so careless. But it's that careless factor that keeps it on the fashion radar. For fall 2012 it gets another look in, but it's no longer just about jeans, nor is it just about rock. Has ripped denim grown up? 

To destroy something in a way that looks haphazard and rebellious can actually require a level of meticulous care.  And it’s the pursuit of effortlessness that earmarks ripped denim as sticking around forAutumn/Winter just maybe not in the way you’d expected.



Denim jackets



Denim jackets may call to mind all things ’90s, but this autumn it’s all about getting creative with styling. Denim jackets made it into a number of runway collections as well as the look books of various denim brands signalling a return of this daywear classic. The trick is to keep it interesting, clean, dark denim jackets were styled over crisp long-sleeved shirts, while a plain denim jacket can be dull, but it certainly doesn’t have to be.



Cropped jeans and shorts






On the autumn 2012 runways cropped jeans were at their best when cut just above the ankle (as opposed to mid-calf or below the knee) and when kept slim cut or with a light kick out at the bottom.


Denim is comfortable, hard wearing. It can be sophisticated or sexy, clean or rough. There’s more than one reason why it’s such a permanent fixture on the fashion map, and more than one reason why it deserves dedicated attention when it comes to looking at autumn fashion trends. Count its long and culturally significant history, its versatility, and its ability to find new ways into our wardrobes among them. Blue jeans may be the most famous and traditional kind, but keeping denim interesting for the coming cold season means mixing it up with colour. Whether it's a statement red or an earthy, autumnal tone, coloured jeans are a worthwhile investment for your casual wardrobe. 


Take a look at our denim at So In Fashion





Estella So In Fashion High Waist Skinny Jeans



Montana So In Fashion Bright Brick Red Skinny Jeans


Celebrities in Denim….







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